Across every company I’ve worked with, I’ve been the designer that teams turn to for creative direction and visual consistency. Even when my title wasn’t “Art Director,” I’ve stepped naturally into that role—guiding colleagues on design decisions, correcting visual inconsistencies, and setting the bar for brand standards.

 

The client’s branding is always my top priority, and I genuinely value comprehensive style guides that outline decisive details on brand application—because the stronger and clearer the foundation, the more consistent and impactful the final work will be.

 

My input has shaped everything from typography and layout choices to large-scale campaign execution, ensuring projects not only meet deadlines, but also carry the polish and strategy of high-level agency work. Colleagues and leadership alike have relied on my eye for detail and ability to see both the big picture and the smallest production nuance. In practice, I’ve often functioned as the creative lead within departments, maintaining quality control, mentoring others, and safeguarding the brand’s visual integrity.